{"product_id":"food-from-the-sea-the-future-of-seafood","title":"Food from the Sea: The Future of Seafood","description":"\u003cp style=\"text-align: justify; line-height: 18.0pt; vertical-align: baseline;\" class=\"MsoNormal\"\u003e\u003ci\u003e\u003cspan style=\"font-size: 11.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-fareast-language: EN-GB;\"\u003eFood from the Sea\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-size: 11.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-fareast-language: EN-GB;\"\u003e looks at the challenges and opportunities facing the global seafood industry. With its low carbon footprint and proven health benefits, the seafood industry should have a great future. Instead, it faces a multitude of problems, mainly related to an increasingly negative image that is gaining traction in the media and wider society. John Goodlad tells this complicated and contradictory story through the lives of the people who produce food from the sea; the fishers and farmers who provide the fish and shellfish that we eat.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"line-height: 18.0pt;\" class=\"MsoNormal\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-fareast-language: EN-GB;\"\u003eJohn \u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: #333333; background: white; mso-fareast-language: EN-GB;\"\u003ewas for many years the voice of the Shetland fishing industry before becoming a fish farmer. He now \u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-fareast-language: EN-GB;\"\u003eadvises two International Seafood Investment Funds.\u003c\/span\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"line-height: 18.0pt;\" class=\"MsoNormal\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-fareast-language: EN-GB;\"\u003eJohn’s first book, \u003ci\u003eThe Cod Hunters\u003c\/i\u003e, was published by the Shetland Heritage Publications in 2018. His second book, \u003ci\u003eThe Salt Roads, \u003c\/i\u003ewhich was published by Birlinn in 2022, has been translated into Dutch and Faroese.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify; line-height: 18.0pt; vertical-align: baseline;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 11.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-fareast-language: EN-GB;\"\u003e \u003c\/span\u003e\u003cb\u003e\u003ci\u003e\u003cspan style=\"font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-fareast-language: EN-GB;\"\u003e\"This is a genuinely important book that explains why sustainable seafood is the key to the feeding of our densely populated world, all explained through vivid vignettes of conversations at sea and on land with both believers and sceptics.\"  \u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-fareast-language: EN-GB;\"\u003eProfessor David Abulafia, author of \u003ci\u003eThe Boundless Sea\u003c\/i\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify; line-height: 18.0pt; vertical-align: baseline;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"line-height: 14.65pt;\" class=\"MsoNormal\"\u003e\u003cb\u003e\u003ci\u003e\u003cspan style=\"font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-fareast-language: EN-GB;\"\u003e \u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003cb\u003e\u003ci\u003e\u003cspan style=\"font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-fareast-language: EN-GB;\"\u003e“John Goodlad once again magnificently entertains and informs us about this vital and colourful aspect of our nation’s life.”\u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 180.0pt; line-height: 14.65pt;\" class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-fareast-language: EN-GB;\"\u003eAlexander McCall Smith, author of \u003ci\u003e44 Scotland Street\u003c\/i\u003e and \u003ci\u003eThe No. 1 Ladies Detective Agency.\u003c\/i\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"line-height: 14.65pt;\" class=\"MsoNormal\"\u003e\u003cb\u003e\u003ci\u003e\u003cspan style=\"font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-fareast-language: EN-GB;\"\u003e \u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"line-height: 14.65pt;\" class=\"MsoNormal\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003cb\u003e\u003ci\u003e\u003cspan style=\"font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-fareast-language: EN-GB;\"\u003e“John is a masterful storyteller. He makes a compelling case as to why humanity must come together to ensure our oceans are fished and farmed sustainably to meet the protein needs of a growing global population.\"\u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"line-height: 14.65pt;\" class=\"MsoNormal\"\u003e\u003cb\u003e\u003ci\u003e\u003cspan style=\"font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-fareast-language: EN-GB;\"\u003e                             \u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-fareast-language: EN-GB;\"\u003eRupert Howes, Chief Executive of the Marine Stewardship Council.\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"line-height: 14.65pt;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: small;\"\u003eJohn Goodlad\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: small;\"\u003e\u003cspan\u003ePaperback\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 108.0pt; line-height: 14.65pt;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-left: 108.0pt; line-height: 14.65pt;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e","brand":"The Shetland Times Bookshop","offers":[{"title":"Default Title","offer_id":56046355939709,"sku":"9781910997680","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2996\/3458\/files\/FoodfromtheSea.jpg?v=1747662535","url":"https:\/\/www.openbookcoffee.live\/products\/food-from-the-sea-the-future-of-seafood","provider":"The Shetland Bookshop","version":"1.0","type":"link"}